There is a lot of talk currently among the community that rating means nothing and has no value to it. Recently it occurred to me that the Daily Challenges are a contributing factor to this.
The Daily achievements are a great way of incentive's players into PvP as a game mode but provides little to no incentive into actually winning, competing, or caring about improving. I have encountered many players who have openly admitted they are only here for dailies and do not care about the games. They will just happily play until they get carried to a win for the rewards. In unranked, I can accept this as there is nothing on the line, no risks. But in ranked, rating is at stake. For those players who might still care about their rating and wanting to climb the ranks, this type of behavior has a negative impact on the experience.