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ArenaNets Presence on Twitch

Malchemist.1620Malchemist.1620 Member ✭✭
edited March 29, 2021 in Guild Wars 2 Discussion

Hello all!

This is aimed at the ArenaNet dev team, and marketing but would love feedback I really really believe you guys should have more of a presence on twitch, not only from a streaming perspective, but a marketing one. Guild Wars 2 would greatly benefit from loot drops, twitch prime loot, and activeness in random chats/bringing in more content creators.

Let me go into detail:
-The number one reason I start new games is by word of mouth, or I see it being played by other streamers.
-Another reason is that if I get free loot from Twitch Prime, or twitch drops, I am inclined to redeem it. This will lead me to make an account and try it out. This kind of loot not only would get more eyeballs on the game, but create incentive to press the links for the downloader, and when they realize HOLY kitten THE GAME IS FREE TO PLAY AND NO SUB?! WHAAAAAT?! I think you get the point :love:

Things you could do for twitch prime loot or loot drops:
-Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..
-Loot crates (not like monetary loot crates but a, HERE HAVE SOME MATS or maybe a black lion vendor/item that is account bound.)
-Gems on occasion. I know that gems would upset the economy, you could make it a loot drop that is a rare drop or something but its a possible thing so I'm including it xD)
-Titles for in game
-discounts to the expansions/gem store
-and so much more

There are tons of things I could list here but I think the general idea is there. Basically create an incentive for people to click on the deal/loot and direct them to the website, and on the other hand, twitch loot drops would generate more eyeballs on partnered streamers and would bring more people in to see what is going on and get in on the loot drops/become part of this amazing community.

Word of mouth would also spread, as people are like HEY TWITCH/GW2 IS GIVING AWAY SOMETHING COME TO THIS STREAM! or something to their friends and family, they all come in and voila! more clicks :smile: This is one of the reasons I decided to start my coloring page giveaways on twitter, so that I could do giveaways, but also bring more people of my community and those who see my tweets into GuildWars2.

The big reason I really think you guys need to branch out on twitch is because I specifically remember streaming one day, going to raid someone and at the very top of the list I saw Summit1g who was trying out GW2 thanks to his community recommending the game.

Not only did Summit generate SO MANY eyeballs to the game, (I literally sat in his chat and the number one thing I saw was the viewers asking "HOW DO I PLAY" or "I should go play this, it looks fun!") but it got the twitch community for GW2 all hyped up and we all came together to tell Summit how much we loved seeing him play it, and how much we loved GW2 ourselves.

The one thing that the GuildWars2 community prides itself on the most is its community. Hands down one of the best, and most open and friendly bunch of people I have ever met, and I have played many other MMOs including WoW vanilla back in 2005 all the way up to the most recent expansion. The number one thing that keeps me coming back to Guild Wars 2, is its community.

Do you know the number one thing I see when new people try GW2 out? "I wish I knew this game was here sooner." or "this game is underrated, and more people should experience this game!"

With the expansion coming out soon, doing these things not only would hype people up more, but it would bring more eyeballs in, and generate more players, more income, which then leads to more content. Who doesn't want more of any of those things? :smile:

I hope this wasn't too much of a problem to read, and I hope this gets to the right eyes, I love you guys to death. Thank you so much for such a wonderful game that we can all come together and have fun, and I will see you all in Tyria :smiley:

Much love,
Malchemist
[email protected]

Tagged:
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Comments

  • Inculpatus cedo.9234Inculpatus cedo.9234 Member ✭✭✭✭

    If interested in previous player responses on this topic, you can use the 'Search' feature to find other threads/posts.

    Good luck.

  • Sirius.4510Sirius.4510 Member ✭✭✭

    Twitch reportedly has 140 million monthly active users. That's not really niche. Not everyone "gets" it - I'm not super into it either, just found it's a handy way to keep from getting bored during workout sessions :D - but it's popular.
    Now, obviously, not all of those users are going to find GW2 streams, or watch them, or decide they want to play it. But it's worth considering nonetheless. Although there is already a respectable streamer presence in GW2 on Twitch.

  • Inculpatus cedo.9234Inculpatus cedo.9234 Member ✭✭✭✭

    ArenaNet 'advertises' Twitch streams every week.
    ArenaNet supports Twitch Content Creators with Gems and codes for giveaways.

  • Quench.7091Quench.7091 Member ✭✭✭

    I wouldn't mind a Twitch reward. More players to play with, maybe? Some games seem to heavily depend on advertising. GW2 isn't one of those games, but I know for sure that the community had complained about the lack of advertising before. They should try this before the expansion releases, as MMO players tend to believe that expansions are a good fresh start for new players to enter a game at.

  • @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

  • As a long time player myself, more skins would be amazing, especially exclusive ones with a twitch twist to it :)

  • TheAgedGnome.7520TheAgedGnome.7520 Member ✭✭✭
    edited March 29, 2021

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    That'd be really lame to make longtime players have to create Twitch accounts and watch streams to get specific skins.

    Edit: Minis I could see...kind of like the mini one gets for enabling two-factor auth.

  • Ayrilana.1396Ayrilana.1396 Member ✭✭✭✭

    @TheAgedGnome.7520 said:

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    That'd be really lame to make longtime players have to create Twitch accounts and watch streams to get specific skins.

    What does being a longtime player or not have to do with this? It doesn't take much to create a Twitch account nor is it any different from what's done in other games. Nor is it any different from other promotions that Anet has done which provided things people could get which was not available through the game.

  • Zephire.8049Zephire.8049 Member ✭✭✭

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    I would much rather play a game or watch a movie than watch a stream, especially if the only way to get certain skins is to watch someone who's like nails on a chalk board. Even starting a stream and muting it and doing something else eats up bandwidth and impacts the quality of other online games or watching another stream. Not to mention the issue of datacaps and how a lot of people have mediocre connections or how some people have to share their internet with several people who use it at the same time.

    Twitch favours those who have the time, means, and knowledge to link accounts and who don't have an issue with giving Amazon personal information. There are other ways that are more accessible and have less of a negative impact.

    Anet absolutely needs to do better marketing but Twitch is not the way to go.

  • CrimsonNeonite.1048CrimsonNeonite.1048 Member ✭✭✭
    edited March 30, 2021

    They don't even do their weekly wvw streams anymore, even if they have devs streaming from their homes.

    In terms of wvw there isn't much they have to talk about though and the same questions about WvW alliances comes up, which they will say along the lines of : Any updates on Alliances, will be in a Thread or Post on the forums, or that they are still working on it.'

    In terms of WvW streamers though, it is rather clique-ish, also if you think there is too much going on for new players to follow when it comes to small scale sPvP it is worse in WvW, the most popular ones like this: https://bit.ly/31wZzn3 you can see how much visual clutter there is in terms of large scale events.

    Desolation WvW Main for 9 years.

  • Any marketing in my opinion is good. Twitch is also a good marketing strategy because there are millions of untapped potential customers.
    Not being a fan of twitch is completely your opinion and will always respect that, but that doesn't mean that twitch marketing shouldn't exist for the people that do like twitch :)

  • Ayrilana.1396Ayrilana.1396 Member ✭✭✭✭

    @Zephire.8049 said:

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    I would much rather play a game or watch a movie than watch a stream, especially if the only way to get certain skins is to watch someone who's like nails on a chalk board. Even starting a stream and muting it and doing something else eats up bandwidth and impacts the quality of other online games or watching another stream. Not to mention the issue of datacaps and how a lot of people have mediocre connections or how some people have to share their internet with several people who use it at the same time.

    You can set the resolution of the stream to 160p which barely uses any data. More most Twitch drops, you don't have to be actively watching the stream. Most Twitch drops are under a few hours. What you're trying to describe is actually a non-issue.

    Twitch favours those who have the time, means, and knowledge to link accounts and who don't have an issue with giving Amazon personal information. There are other ways that are more accessible and have less of a negative impact.

    Anet absolutely needs to do better marketing but Twitch is not the way to go.

    You don't have to give out your personal information. Use a burner email to create an account. You then link your account with the game account which is fairly straightforward and easy. When you have the items, you can remove the link. There are numerous guides available on how to link accounts. Like above, what you're describing is a non-issue.

  • Gotejjeken.1267Gotejjeken.1267 Member ✭✭✭

    Nothing better illustrates how old the GW2 playerbase is than this topic. Twitch is huge, get one streamer behind your game and you get an influx. Even as an experimental thing, like Summit1G did last year; he decided to play GW2 for all of a week and he had 15-20k active viewers at ONE time. That's a lot of eyes.

  • Quench.7091Quench.7091 Member ✭✭✭
    edited March 30, 2021

    @Aerial Melodies.4938 said:
    The percentage might be low, but considering right now there's 0 marketing for the game... anything is higher than 0.

    There actually is marketing for the game from time to time, but they seem to be directed at MMORPG websites. You know, the ones where there's forums of people that enjoy complaining about games rather than playing them. The sites are still very useful for getting a feel for what might be fun to play, so it's worth advertising on them.

    Still, Twitch can catch the eyes of people from other genres. GW2 is unique enough to where it might have success in getting players that aren't usually interested in MMORPGs.

  • Zephire.8049Zephire.8049 Member ✭✭✭

    @Ayrilana.1396 said:

    @Zephire.8049 said:

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    I would much rather play a game or watch a movie than watch a stream, especially if the only way to get certain skins is to watch someone who's like nails on a chalk board. Even starting a stream and muting it and doing something else eats up bandwidth and impacts the quality of other online games or watching another stream. Not to mention the issue of datacaps and how a lot of people have mediocre connections or how some people have to share their internet with several people who use it at the same time.

    You can set the resolution of the stream to 160p which barely uses any data. More most Twitch drops, you don't have to be actively watching the stream. Most Twitch drops are under a few hours. What you're trying to describe is actually a non-issue.

    When you have 4 people using the internet at the same time with a combination of gaming, Netflix, and video meetings, that's still an undue burden that does not need to be there. And hour(s) of 160p will still eat into your monthly data limit. Not as much as 720, 1080, or 4k but it's not nothing and can very much be an issue because not everywhere has high or unlimited data and good enough internet for 160p to be a non-issue.

    Twitch favours those who have the time, means, and knowledge to link accounts and who don't have an issue with giving Amazon personal information. There are other ways that are more accessible and have less of a negative impact.

    Anet absolutely needs to do better marketing but Twitch is not the way to go.

    You don't have to give out your personal information. Use a burner email to create an account. You then link your account with the game account which is fairly straightforward and easy. When you have the items, you can remove the link. There are numerous guides available on how to link accounts. Like above, what you're describing is a non-issue.

    So to get a skin someone needs to a) make a throwaway email, b) use a VPN, c) give Twitch AKA Amazon your actual game account info, and d) watch a stream for possibly hours. Sure you can delete your account link but that info is absolutely stored on servers (unless you're in the EU and can GDPR it out of there). That's a heck of a lot of steps and various middlemen if you want to protect some of your info when Anet could just do better marketing to bring in new players and do in-game or e-mail codes for skins.

  • Ayrilana.1396Ayrilana.1396 Member ✭✭✭✭

    @Zephire.8049 said:

    @Ayrilana.1396 said:

    @Zephire.8049 said:

    @AngelWriter.3652 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Not really sure what you mean here. Everyone would be eligible to get Twitch drops. Would just have to link ANet and Twitch accounts and watch a set number of hours of GW2 streams. Is super not hard and a lot of games to this already.

    I would much rather play a game or watch a movie than watch a stream, especially if the only way to get certain skins is to watch someone who's like nails on a chalk board. Even starting a stream and muting it and doing something else eats up bandwidth and impacts the quality of other online games or watching another stream. Not to mention the issue of datacaps and how a lot of people have mediocre connections or how some people have to share their internet with several people who use it at the same time.

    You can set the resolution of the stream to 160p which barely uses any data. More most Twitch drops, you don't have to be actively watching the stream. Most Twitch drops are under a few hours. What you're trying to describe is actually a non-issue.

    When you have 4 people using the internet at the same time with a combination of gaming, Netflix, and video meetings, that's still an undue burden that does not need to be there. And hour(s) of 160p will still eat into your monthly data limit. Not as much as 720, 1080, or 4k but it's not nothing and can very much be an issue because not everywhere has high or unlimited data and good enough internet for 160p to be a non-issue.

    If you have that many people using that much data, surely running a stream at 160 would hardly have much of an impact.

    Twitch favours those who have the time, means, and knowledge to link accounts and who don't have an issue with giving Amazon personal information. There are other ways that are more accessible and have less of a negative impact.

    Anet absolutely needs to do better marketing but Twitch is not the way to go.

    You don't have to give out your personal information. Use a burner email to create an account. You then link your account with the game account which is fairly straightforward and easy. When you have the items, you can remove the link. There are numerous guides available on how to link accounts. Like above, what you're describing is a non-issue.

    So to get a skin someone needs to a) make a throwaway email, b) use a VPN, c) give Twitch AKA Amazon your actual game account info, and d) watch a stream for possibly hours. Sure you can delete your account link but that info is absolutely stored on servers (unless you're in the EU and can GDPR it out of there). That's a heck of a lot of steps and various middlemen if you want to protect some of your info when Anet could just do better marketing to bring in new players and do in-game or e-mail codes for skins.

    They only need to make a throwaway if they want to not use their personal one. You were the one who made a stink about privacy so that's why I brought it up as an option. Going to any website logs your IP address as well as adds cookies onto your PC. If you're that paranoid about spending a few hours on a streaming website then certainly you'd be paranoid about others and likely have already taken precautions such as a VPN. You give them your account ID although you typically create the link through the game developer. You don't have to watch the stream for hours as I have already stated. You can leave it open and go do something else.

  • voltaicbore.8012voltaicbore.8012 Member ✭✭✭✭

    I wish we had some numbers on how many people, if any, Summit's week-long stint in GW2 brought in. I have a hard time believing that anyone who joined thanks to seeing him play actually stuck around, but that's just speculation on my part - as is any guess that he brought in anything approaching an appreciable number of new players.

    As for twitch drops, I also play BDO and will agree that they work for that game. I find the whole thing to be a massive annoyance though, and I it essentially boils down to bribing players to "watch" (i.e. leave running but tab out of) uninteresting content.

  • Ceithlenn.8430Ceithlenn.8430 Member ✭✭
    edited March 30, 2021

    Honestly confused. Does no one remember the Kung Fu Tea promotion? Or the exclusive codes they already give for Aurene outfit if you watch their Art streams on Twitch? How would doing a Twitch thing be any different?

  • Vayne.8563Vayne.8563 Member ✭✭✭✭

    @Gotejjeken.1267 said:
    Nothing better illustrates how old the GW2 playerbase is than this topic. Twitch is huge, get one streamer behind your game and you get an influx. Even as an experimental thing, like Summit1G did last year; he decided to play GW2 for all of a week and he had 15-20k active viewers at ONE time. That's a lot of eyes.

    But how many converted to long time players and how many just followed him to the next game?

  • Inculpatus cedo.9234Inculpatus cedo.9234 Member ✭✭✭✭

    I know little about Twitch Loot. Do people really suddenly start watching streamers because they are giving out loot...for a game they don't play? Seems like mostly only current players would be interested.

  • Twitch is a massive marketing tool that has a plethora of new customers to bring in. Content creators are also a huge way to bring those people in as they may have people watching them that dont play GW2. a common misconception of streamers is that people watch streams for the game, and while that is somewhat true, most people watch streamers for the streamer/content creator.

    I think the one thing that it may have gotten lost in the post is that this isn't all about loot drops, but just getting eyeballs to look towards the prime loot screen is a huge thing on twitch. everyone sees loot there, like for instance I see loot all the time for games like GTA5, Fall Guys, indie games of all types and more. the more people see those notifications the more likely they are to click on the advertisement and redeem the prize you get from it.

    It may also get older players who haven't logged into the game in awhile to come back to redeem the skin, and then see oh hey stuff has been added/changed maybe i should check that out.

    as for loot drops, its a good way to bring in existing/new/incoming players to content creators that can find a community to join, have questions answered, and get referral links to the game if they decide to buy. I personally know a ton of people who look for streamers/content creators who are playing games they are looking into to watch how the game is in real time.

    its a sound decision all around, no matter if some go to twitch or not. but with millions of eyes, you're bound to get a few to try the game out and thats the goal here. :)

  • Did everyone forgot that time when they gave away purple glowy eyes for linking with twitch account?

    Precedence is out there ;)

  • Astralporing.1957Astralporing.1957 Member ✭✭✭✭

    @Gotejjeken.1267 said:
    Nothing better illustrates how old the GW2 playerbase is than this topic. Twitch is huge, get one streamer behind your game and you get an influx. Even as an experimental thing, like Summit1G did last year; he decided to play GW2 for all of a week and he had 15-20k active viewers at ONE time. That's a lot of eyes.

    Those numbers had nothing to do with GW2. In fact, if he was mainly streaming gw2, those numbers would go much lower very fast. It's just not a game that lends itself to good and interetsing twitch streams. Not more than a few times anyway.

    It works on youtube, but youtube viewership is different (and so are the types of content that fit that medium).

    Twitch is best for competitive types of content (like PvP) - but in order to show that, this content needs to be visually interesting and easy to follow. That's not the case for GW2.

    The whole point of a social game is to play with the people you want to play with, not be forced to play with the people you don't.

  • Twitch actually has more people who follow raid/fractal content than anything else if you look across the majority of the big GW2 streamers and even some of the smaller ones. PvP is next in line, with PvE bringing up the rear (WvW is a footnote but it's not even supported by Anet right now so... expected, sadly).

    What this current conversation seems to boil down to is people projecting their own personal - and subjective - opinion on what Twitch is to them and applying it to the greater masses despite that opinion not being true for quite a lot of people. If you want a game to grow and increase the number of eyes on it, what's wrong with utilizing a growing team of players who already are connected to one another and share their love of the game via streaming? We speak passionately about the things we like, the things we want to see, and have meaningful discussions about the state of the game and specialization speculations. When new players wander in to chat and ask for tips, our communities come in to give advice or even offer to team up in game. We help people find raid/fractal statics and pvp partners. There's quite a lot that happens on Twitch, and similar things must happen on Youtube given how several people I know who post there are also very popular and well-known in game.

    Just because you personally don't care to use or watch a video/stream doesn't mean it's the worst idea on the planet for Arenanet to find a way to use content creators to breathe new life into the game. No one is forcing you to watch, but there's also little reason to knock those who do enjoy content created outside the game, either.

  • Sylvyn.4750Sylvyn.4750 Member ✭✭✭
    edited March 30, 2021

    @Lord Trejgon.2809 said:
    Did everyone forgot that time when they gave away purple glowy eyes for linking with twitch account?

    Precedence is out there ;)

    Man that was a while back...have had mine longer than I can remember! In the other games I've played, like World of Tanks and World of Warships, Twitch has done unique patterns and colors for camos, decals and flags as well as unique commander skins. I don't think players in those games are as in to fashion wars as they are here...Twitch would be better off giving out bland-looking legendaries than anything that borders on pay-to-win in fashion wars... ;)

  • Swagger.1459Swagger.1459 Member ✭✭✭✭
    edited March 30, 2021

    @Malchemist.1620 said:
    Twitch is a massive marketing tool that has a plethora of new customers to bring in. Content creators are also a huge way to bring those people in as they may have people watching them that dont play GW2. a common misconception of streamers is that people watch streams for the game, and while that is somewhat true, most people watch streamers for the streamer/content creator.

    I think the one thing that it may have gotten lost in the post is that this isn't all about loot drops, but just getting eyeballs to look towards the prime loot screen is a huge thing on twitch. everyone sees loot there, like for instance I see loot all the time for games like GTA5, Fall Guys, indie games of all types and more. the more people see those notifications the more likely they are to click on the advertisement and redeem the prize you get from it.

    It may also get older players who haven't logged into the game in awhile to come back to redeem the skin, and then see oh hey stuff has been added/changed maybe i should check that out.

    as for loot drops, its a good way to bring in existing/new/incoming players to content creators that can find a community to join, have questions answered, and get referral links to the game if they decide to buy. I personally know a ton of people who look for streamers/content creators who are playing games they are looking into to watch how the game is in real time.

    its a sound decision all around, no matter if some go to twitch or not. but with millions of eyes, you're bound to get a few to try the game out and thats the goal here. :)

    Yes, it’s a massive market and GW2 ranks in the 200 viewership rank range. New players come and go all the time, with 10,000,000+ accounts created since launch, but with a fraction of that number for actual players and monthly concurrency numbers.

    The devs already do stuff on twitch and some marketing campaign with free stuff won’t make this game, that’s been around for almost 10 years, more popular. And the devs have given out a bunch of free stuff over the years already, so more free stuff won’t do jack for the bottom line.

    A more sound decision would have been to release xpacs more frequently and address some of the games very big shortcomings. And twitch is meaningless to that equation. Word of mouth, or in this case words on the web, carry more weight than free stuff on twitch.

    Now don’t get me wrong, I spent many years and a lot of $ on this game, but twitch stuff carries far less meaning and weight compared to updates and improvements to the game, along with a few other really important areas that gamers really care about.

    And out of curiosity, how long have you played gw2? Do you own the 2 xpacs? How much $ have you spent on this game?

  • voltaicbore.8012voltaicbore.8012 Member ✭✭✭✭

    @Aerial Melodies.4938 said:
    Twitch actually has more people who follow raid/fractal content than anything else if you look across the majority of the big GW2 streamers and even some of the smaller ones. PvP is next in line, with PvE bringing up the rear (WvW is a footnote but it's not even supported by Anet right now so... expected, sadly).

    What this current conversation seems to boil down to is people projecting their own personal - and subjective - opinion on what Twitch is to them and applying it to the greater masses despite that opinion not being true for quite a lot of people. If you want a game to grow and increase the number of eyes on it, what's wrong with utilizing a growing team of players who already are connected to one another and share their love of the game via streaming? We speak passionately about the things we like, the things we want to see, and have meaningful discussions about the state of the game and specialization speculations. When new players wander in to chat and ask for tips, our communities come in to give advice or even offer to team up in game. We help people find raid/fractal statics and pvp partners. There's quite a lot that happens on Twitch, and similar things must happen on Youtube given how several people I know who post there are also very popular and well-known in game.

    Just because you personally don't care to use or watch a video/stream doesn't mean it's the worst idea on the planet for Arenanet to find a way to use content creators to breathe new life into the game. No one is forcing you to watch, but there's also little reason to knock those who do enjoy content created outside the game, either.

    This is an important sentiment, I agree. More eyeballs is better, and getting more of those on GW2 always increases the chances of snagging a new player. Twitch can definitely help with that.

    What I hate to see though, is Twitch being thrown around as some magic solution. It isn't, and if incorporating Twitch more centrally into a marketing strategy for ANet requires more effort than the team can spare, I'd say it's a dumb idea to pursue.

  • mindcircus.1506mindcircus.1506 Member ✭✭✭✭

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    They already do this, giving away the "Ascended Aurene" T-shirt outfit via their own or partner streams.
    Is your face currently being slapped?

    "We recognize that some players are not able to complete all content." Gaile Gray 01.10.19

  • zealex.9410zealex.9410 Member ✭✭✭✭

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    Twitch doesnt exclude anything, only way to be excluded is if you want to exclude yourself.

    The big reason I really think you guys need to branch out on twitch is because I specifically remember streaming one day, going to raid someone and at the very top of the list I saw Summit1g who was trying out GW2 thanks to his community recommending the game.

    I'd be curious what % of the GW2 base ever even uses Twitch. Your view is its a large untapped reservoir of potential players - my view is that Twitch is already a niche audience and so is merely a tiny subset of potential players. Maybe the Twitchophiles are better at being evangelists for games they like than the average player? Maybe.

    Its very easy to setup a twitch acount. It takes a minute maybe 2 tops and its actually very big marketing tool.

  • zealex.9410zealex.9410 Member ✭✭✭✭

    @Vayne.8563 said:

    @Gotejjeken.1267 said:
    Nothing better illustrates how old the GW2 playerbase is than this topic. Twitch is huge, get one streamer behind your game and you get an influx. Even as an experimental thing, like Summit1G did last year; he decided to play GW2 for all of a week and he had 15-20k active viewers at ONE time. That's a lot of eyes.

    But how many converted to long time players and how many just followed him to the next game?

    More than there would be if he never streamed the game because they wouldnt be introduced to it in the first place.

  • zealex.9410zealex.9410 Member ✭✭✭✭

    @Inculpatus cedo.9234 said:
    I know little about Twitch Loot. Do people really suddenly start watching streamers because they are giving out loot...for a game they don't play? Seems like mostly only current players would be interested.

    The idea is that ppl who play check out the streams, that inflates viewership starts and bumbs the game higher in the directory which inherently puts it in the forefront. The higher a game is in the directory that higher the chances someone whill check it out.

  • @mindcircus.1506 said:
    They already do this, giving away the "Ascended Aurene" T-shirt outfit via their own or partner streams.
    Is your face currently being slapped?

    I am not aware of this one, do you maybe have any link that would point me in direction of how it works? (and/or how the T-shirt outfit looks like)

  • mindcircus.1506mindcircus.1506 Member ✭✭✭✭

    @Lord Trejgon.2809 said:

    @mindcircus.1506 said:
    They already do this, giving away the "Ascended Aurene" T-shirt outfit via their own or partner streams.
    Is your face currently being slapped?

    I am not aware of this one, do you maybe have any link that would point me in direction of how it works? (and/or how the T-shirt outfit looks like)

    !. Anet or their partners give away codes on the streams the codes are DMed to the winners. They give them away in a variety of different ways. Partners give them away in any ways they choose. Codes are redeemed like any other codes in game.
    2. Wiki the outfit when the wiki is back up. Screenshots are there.

    "We recognize that some players are not able to complete all content." Gaile Gray 01.10.19

  • @Swagger.1459 said:

    @Malchemist.1620 said:
    Twitch is a massive marketing tool that has a plethora of new customers to bring in. Content creators are also a huge way to bring those people in as they may have people watching them that dont play GW2. a common misconception of streamers is that people watch streams for the game, and while that is somewhat true, most people watch streamers for the streamer/content creator.

    I think the one thing that it may have gotten lost in the post is that this isn't all about loot drops, but just getting eyeballs to look towards the prime loot screen is a huge thing on twitch. everyone sees loot there, like for instance I see loot all the time for games like GTA5, Fall Guys, indie games of all types and more. the more people see those notifications the more likely they are to click on the advertisement and redeem the prize you get from it.

    It may also get older players who haven't logged into the game in awhile to come back to redeem the skin, and then see oh hey stuff has been added/changed maybe i should check that out.

    as for loot drops, its a good way to bring in existing/new/incoming players to content creators that can find a community to join, have questions answered, and get referral links to the game if they decide to buy. I personally know a ton of people who look for streamers/content creators who are playing games they are looking into to watch how the game is in real time.

    its a sound decision all around, no matter if some go to twitch or not. but with millions of eyes, you're bound to get a few to try the game out and thats the goal here. :)

    Yes, it’s a massive market and GW2 ranks in the 200 viewership rank range. New players come and go all the time, with 10,000,000+ accounts created since launch, but with a fraction of that number for actual players and monthly concurrency numbers.

    The devs already do stuff on twitch and some marketing campaign with free stuff won’t make this game, that’s been around for almost 10 years, more popular. And the devs have given out a bunch of free stuff over the years already, so more free stuff won’t do jack for the bottom line.

    A more sound decision would have been to release xpacs more frequently and address some of the games very big shortcomings. And twitch is meaningless to that equation. Word of mouth, or in this case words on the web, carry more weight than free stuff on twitch.

    Now don’t get me wrong, I spent many years and a lot of $ on this game, but twitch stuff carries far less meaning and weight compared to updates and improvements to the game, along with a few other really important areas that gamers really care about.

    And out of curiosity, how long have you played gw2? Do you own the 2 xpacs? How much $ have you spent on this game?

    Im a beta veteran who has played with no breaks in the game and have spent thousands on the game. Im scared to know that number honestly lol

    I have both expacs and at max mastery. I've been here for awhile.

    The end goal is to get more new players to try the game. And this is a smart way to do so.

  • @mindcircus.1506 said:

    @TheAgedGnome.7520 said:

    > @Malchemist.1620 said:

    Things you could do for twitch prime loot or loot drops:
    -Exclusive twitch only skins that the player can equip, which would then drive more of the player base into twitch, creating a swirl of new eyeballs everywhere..

    'Exclusive' skins that exclude longtime loyal players will almost certainly be a slap in the face to those players.

    They already do this, giving away the "Ascended Aurene" T-shirt outfit via their own or partner streams.
    Is your face currently being slapped?

    I never said they never did, and im not talking about randomly throwing codes to streamers. Im talking about a concerted effort to market to those who have yet to play.

  • Inculpatus cedo.9234Inculpatus cedo.9234 Member ✭✭✭✭

    I still don't see how giving away in-game items markets to those who have 'yet to play'.
    I get emails often about this or that game giving away a code for this or that (no idea what the item is or what it is for), but it doesn't make me want to try the game.

    You know, some of our most popular Content Creators/Partners/etc. have tried Twitch streaming, and it seems they never do it for long. /shrug

  • Swagger.1459Swagger.1459 Member ✭✭✭✭
    edited March 31, 2021

    @Malchemist.1620 said:

    @Swagger.1459 said:

    @Malchemist.1620 said:
    Twitch is a massive marketing tool that has a plethora of new customers to bring in. Content creators are also a huge way to bring those people in as they may have people watching them that dont play GW2. a common misconception of streamers is that people watch streams for the game, and while that is somewhat true, most people watch streamers for the streamer/content creator.

    I think the one thing that it may have gotten lost in the post is that this isn't all about loot drops, but just getting eyeballs to look towards the prime loot screen is a huge thing on twitch. everyone sees loot there, like for instance I see loot all the time for games like GTA5, Fall Guys, indie games of all types and more. the more people see those notifications the more likely they are to click on the advertisement and redeem the prize you get from it.

    It may also get older players who haven't logged into the game in awhile to come back to redeem the skin, and then see oh hey stuff has been added/changed maybe i should check that out.

    as for loot drops, its a good way to bring in existing/new/incoming players to content creators that can find a community to join, have questions answered, and get referral links to the game if they decide to buy. I personally know a ton of people who look for streamers/content creators who are playing games they are looking into to watch how the game is in real time.

    its a sound decision all around, no matter if some go to twitch or not. but with millions of eyes, you're bound to get a few to try the game out and thats the goal here. :)

    Yes, it’s a massive market and GW2 ranks in the 200 viewership rank range. New players come and go all the time, with 10,000,000+ accounts created since launch, but with a fraction of that number for actual players and monthly concurrency numbers.

    The devs already do stuff on twitch and some marketing campaign with free stuff won’t make this game, that’s been around for almost 10 years, more popular. And the devs have given out a bunch of free stuff over the years already, so more free stuff won’t do jack for the bottom line.

    A more sound decision would have been to release xpacs more frequently and address some of the games very big shortcomings. And twitch is meaningless to that equation. Word of mouth, or in this case words on the web, carry more weight than free stuff on twitch.

    Now don’t get me wrong, I spent many years and a lot of $ on this game, but twitch stuff carries far less meaning and weight compared to updates and improvements to the game, along with a few other really important areas that gamers really care about.

    And out of curiosity, how long have you played gw2? Do you own the 2 xpacs? How much $ have you spent on this game?

    Im a beta veteran who has played with no breaks in the game and have spent thousands on the game. Im scared to know that number honestly lol

    I have both expacs and at max mastery. I've been here for awhile.

    The end goal is to get more new players to try the game. And this is a smart way to do so.

    Anet gives free stuff already and this is where we are at almost 10 years later, so why is it “a smart way to do so”?

    GW2 has some great elements, but the reputation isn’t stellar in the mmo sphere, so how important is a free X compared to, let’s say, a substantial update?

  • Linken.6345Linken.6345 Member ✭✭✭✭

    @Inculpatus cedo.9234 said:
    I still don't see how giving away in-game items markets to those who have 'yet to play'.
    I get emails often about this or that game giving away a code for this or that (no idea what the item is or what it is for), but it doesn't make me want to try the game.

    You know, some of our most popular Content Creators/Partners/etc. have tried Twitch streaming, and it seems they never do it for long. /shrug

    Havent Mukluk done it quite awhile ?

  • Inculpatus cedo.9234Inculpatus cedo.9234 Member ✭✭✭✭

    Dunno. Never heard of him/her.

  • Linken.6345Linken.6345 Member ✭✭✭✭
    edited March 31, 2021

    @Inculpatus cedo.9234 said:
    Dunno. Never heard of him/her.

  • A more sound decision would have been to release xpacs more frequently and address some of the games very big shortcomings. And twitch is meaningless to that equation. Word of mouth, or in this case words on the web, carry more weight than free stuff on twitch.

    Now don’t get me wrong, I spent many years and a lot of $ on this game, but twitch stuff carries far less meaning and weight compared to updates and improvements to the game, along with a few other really important areas that gamers really care about.

    And out of curiosity, how long have you played gw2? Do you own the 2 xpacs? How much $ have you spent on this game?

    Another person who played since beta, was in the playtests for the new WvW maps - both, to be exact!, and owns both expansions at launch as well as having spent quite a bit on gems to help support the game. Since we seem to need credentials now, there's mine. (For the record, I'm firmly against this type of gatekeeping.)

    Saying that Twitch is irrelevant while touting word of mouth is a pretty terrible example. Twitch is, quite literally, word of mouth. Just today I had 2 people wander into stream asking about the game and who decided to download the free to play to test it out. Last month I had several people drop by and I know at least converted to a full game. Other streamers I know have seen the same. Is it thousands of players a month? No. But some fresh faces is still better than none, and those are just the people who talk in chat. There are a lot of people who lurk and may get into the game from watching people play. I use Twitch a lot to discover new games I might like to try.

    Again, no one is saying just give gem codes out on Twitch and move on. Asking Anet to better utilize a free marketing tool doesn't have to mean buying off players. A lot of spend time every stream reading off the sales or talking about the lore or discussing upcoming content to help hype it up. Having Anet back that with information we have access to and can share with our communities is free for them and can help them expand their reach.

  • @Linken.6345 said:

    @Inculpatus cedo.9234 said:
    I still don't see how giving away in-game items markets to those who have 'yet to play'.
    I get emails often about this or that game giving away a code for this or that (no idea what the item is or what it is for), but it doesn't make me want to try the game.

    You know, some of our most popular Content Creators/Partners/etc. have tried Twitch streaming, and it seems they never do it for long. /shrug

    Havent Mukluk done it quite awhile ?

    He has! I know of several partners who have streamed the game for a couple of years now, and plenty more who are not partners that also actively stream the game a lot.

  • @Aerial Melodies.4938 said:

    @Linken.6345 said:

    @Inculpatus cedo.9234 said:
    I still don't see how giving away in-game items markets to those who have 'yet to play'.
    I get emails often about this or that game giving away a code for this or that (no idea what the item is or what it is for), but it doesn't make me want to try the game.

    You know, some of our most popular Content Creators/Partners/etc. have tried Twitch streaming, and it seems they never do it for long. /shrug

    Havent Mukluk done it quite awhile ?

    He has! I know of several partners who have streamed the game for a couple of years now, and plenty more who are not partners that also actively stream the game a lot.

    Yeah there are a ton of content creators who have been streaming awhile. alot of new ones too.

    i also think its silly to gatekeep, its like when someone on twitter says your opinion doesnt matter because you dont have a lot of followers. it doesnt make my opinion any less viable.

    trust us guys, there are content creators in here talking and trying to tell you, me included, that know that marketing on twitch will help. its not "free loot" but a way to get new people motivated to click on links and give things a try.

    any marketing is better than no marketing.

  • ewenness.6482ewenness.6482 Member ✭✭✭
    edited March 31, 2021

    @Malchemist.1620 said:

    any marketing is better than no marketing.

    Twitch and YouTube are both awful platforms. YouTube is geared towards people not tech-savvy enough to use ad blockers and is full of low quality clickbait for that reason. Twitch used to be about gaming but has since shifted to focus on selling parasocial relationships since the big bucks come from people who think they are establishing a genuine connection with streamers by throwing money at them. Those eyeballs on big name streamers are there not because of the game but because of the streamer and unless the streamer is an active player of the game (instead of streaming it a few times then moving on to something else) the eyeballs don't get converted to players, much less payers.

    Twitch drops on their own won't convince them to go through the process of creating an account and downloading gigabytes of data just so they could check out what the reward is. Active players who have the stream going for the drops do boost the ranking of the game but once again that's not enough on its own unless some bigshot streamer becomes an active player and herds their flock of sheep towards the game.

    To be frank with you, and I admit that this is cynical of me, I'm glad this game doesn't attract those folk. WoW has plenty of them and they're very fair-weather players who exclusively flock around their streamer of choice and engage in questionable behaviour, often to the detriment of other players, so that "senpai" notices them.

    /edit/

    Speaking of terrible advertisement, I just remembered this sad video. Never forgetti that regretti.

    Together we shall speak for the Law and the Land, and shall drive the mongrel dragons of primordial magic from Tyria.

  • Swagger.1459Swagger.1459 Member ✭✭✭✭

    @Malchemist.1620 said:

    @Aerial Melodies.4938 said:

    @Linken.6345 said:

    @Inculpatus cedo.9234 said:
    I still don't see how giving away in-game items markets to those who have 'yet to play'.
    I get emails often about this or that game giving away a code for this or that (no idea what the item is or what it is for), but it doesn't make me want to try the game.

    You know, some of our most popular Content Creators/Partners/etc. have tried Twitch streaming, and it seems they never do it for long. /shrug

    Havent Mukluk done it quite awhile ?

    He has! I know of several partners who have streamed the game for a couple of years now, and plenty more who are not partners that also actively stream the game a lot.

    Yeah there are a ton of content creators who have been streaming awhile. alot of new ones too.

    i also think its silly to gatekeep, its like when someone on twitter says your opinion doesnt matter because you dont have a lot of followers. it doesnt make my opinion any less viable.

    trust us guys, there are content creators in here talking and trying to tell you, me included, that know that marketing on twitch will help. its not "free loot" but a way to get new people motivated to click on links and give things a try.

    any marketing is better than no marketing.

    Sorry, but creators are mostly on twitch for personal and self-serving reasons. A free quaggan hat over twitch isn’t going to do squat to market this game or feed the bottom line.

    And Anet does advertise and market the game, but they are slow to make meaningful and substantial updates. Xpacs have been way too infrequent, profession development and “balance” updates are infrequent as well and often miss the marks entirely, the pvp and wvw sides are atrocious still, the struggling engine, and other issues... are why GW2 is where it’s at...

    And the best marketing Anet could do is addressing issues and updating the game, then advertise those things... not catering to individuals on twitch who are in it for their own personal reasons, who count success by view, clicks and likes on their channel.

  • so tell me then, would you rather they do nothing on twitch? nothing for marketing?

    marketing means bringing people into the game. people lead to money spent on the game, money spent on the game leads to higher profits, higher profits means more money going into developing the game we all love, and hiring more people to make more content. content doesnt just grow on trees.

    again and i will continue to repeat myself, this isnt about the individual streamers, but about the collective that will generate more influx into gw2. these actions will lead to that.

    also the thought that twitch streamers are deplorable or are in it for their own gain is far from the truth especially when it comes to this community. there are many wonderful content creators that i have had the pleasure of meeting and befriending. Try joining in on some of those communities because it is fun and welcoming.

    take some time and think about my post. I just want what is best for GW2. Marketing to something is better than marketing to nothing.

  • Aerial Melodies.4938Aerial Melodies.4938 Member ✭✭
    edited March 31, 2021

    Sorry, but creators are mostly on twitch for personal and self-serving reasons. A free quaggan hat over twitch isn’t going to do squat to market this game or feed the bottom line.

    And Anet does advertise and market the game, but they are slow to make meaningful and substantial updates. Xpacs have been way too infrequent, profession development and “balance” updates are infrequent as well and often miss the marks entirely, the pvp and wvw sides are atrocious still, the struggling engine, and other issues... are why GW2 is where it’s at...

    And the best marketing Anet could do is addressing issues and updating the game, then advertise those things... not catering to individuals on twitch who are in it for their own personal reasons, who count success by view, clicks and likes on their channel.

    Oh... how many things to address in here...

    The fact you think Anet does any type of advertising for this game on a meaningful level shows a clear lack of understanding of the field of marketing. As someone who is actually in the marketing field with years of experience, I know how much hard work companies have to put in to make themselves known as well as utilizing influencers to expand their reach even further. Anyone predating the internet will think otherwise, but those of us who watch global trends know that the future is digital and the power of marketing online is huge. Considering this game is played online, Anet can and should tap into these currently unused resources. If Anet is marketing this game, they're doing a poor job of it. If I didn't tell people about the upcoming sales on gems... none of my friends would know. That's not advertising as you claim it to be if five people know about a sale.

    You're mad that you're not being catered to. We get it. The game isn't up to your standards, and that's fine. But to then take that pent up anger and accuse other people of just using Anet to get rich on Twitch (lol?) is a bit over the top. When you assume the worst in people, you show the worst in yourself. Writing off an entire community of people because you hate Twitch or Youtube isn't going to gain you players. It's going to show them the dark side of the in-game community and that's really not the goal here. It's amazing to me that something as benign as playing with the community is this abrasive to the GW2 community when other games that tend to be far more toxic actually embrace it. Wild.