"So we as a community are doing the outrage over mount pricing in the gem store thing again. And while that is understandable to a certain extent it is also something ANet must do whether we like it or not.
Let us put the situation into context:
-These mounts are not simple re-colors like the Halloween and most of the License mounts.Those skins were low effort to create and the 2000 gem mounts are high effort with completely new looks, new effects, sounds, and sometimes animations.
-$25 is the industry standard for MMO mounts. Even in games with larger player bases and a required subscription.
-The default mount skins are beautiful. ANet didn't skimp on them like they did with the default glider. No one should feel bad riding around on the default mount skins.
-You don't pay a subscription for this game and the store is not P2W.
-Calling the game Fashion Wars 2 in jest does NOT make high priced cosmetics P2W no matter how many times you try to equate the two.
-If Anet made the mounts 800 gems you know very well you would go to the Silverwastes and farm gold and would never spend a penny on these mounts. That is why if they lowered the price they would get less money even if more people "bought" them. Yes many more times the amount of people would have the mount but many less people would spend money on them.
-ANet must find a way to justify having 300-400 people working on GW2. That is a large amount of people for a game in this genre. That is why we have such a strong content cadence. For comparison Bungie has 500 people working on Destiny and they have a lot less releases every year and charge for every single patch AND have a cash shop. GW2 took a hit after HoT's and the game likely cannot continue the pace of current development without increasing profits in a time when NCSoft's investors wonder why the entire company hasn't moved to mobile development after Lineage M's massive profits.
-The mount is NOT nearly the price of the expansion. The expansion was sold very cheaply with the knowledge that some people would pay more for mount skins and carry those of us who didn't want to pay for a $50 expansion. Mount skins aren't a supplement to PoF. PoF exists to sell these mount skins. These mount skins are why NCSoft has allowed ANet to continue with it current massive content output for a game that was not generating nearly enough profits to warrant it post-HoT's.
Now let's look at some alternatives:
-ANet could get rid of the gold to gem conversions entirely. Then everyone has to pay real money for all gem store items. This would allow them to sell cheaper mount skins.
-ANet could put in an optional subscription that would slowly get more and more benefits over time as ANet became more and more dependent on it which would relegate non-subscribers to being second-class citizens. This would allow them to sell cheaper mount skins.
-ANet could charge money for every patch.
-ANet could begin to sell P2W items in the gem store.
-ANet could drastically cut content updates and either fire a bunch of people or put them in a mobile game's division.
So my question to those of you who really want to buy a peacock raptor skin for $10... which of those solutions appeals to you? Because you have to pick one.
GW2 must adapt or wither. It has had a historically gentle cash shop which worked back when GW2 was the new kid on the block. Now that we're five years in it MUST adapt to a smaller player base. Mount skins is that solution. It's cosmetic and optional and in no way P2W. That is why ANet just spent the last 2 years making an entire expansion centered around them. It's their solution. It's their way of generating more profits and allow them to continue to fully focus on GW2 without ruining the game by making it P2W. If you REALLY want to take that solution away from them then you have to pick one of the other solutions.
Finally, those of you who think that the BattleFront 2 players are your brothers-in-arms over matters like this should know that actually couldn't be further from the truth. They are fighting EA to get what we already have. Cosmetics in their cash shop. It's not the same thing at all.
I'm not saying GW2 is in danger or that it's going anywhere. No matter what GW2 is successful enough to be around for years to come. This is in reference to just how much development resources it will get. Will ANet continue to make it their main focus or will the bulk of their team move on to something new? Mount skin sales is going to be in large part what determines that."