This is something I've been thinking about on and off for a while but it seems particularly relevant now. GW2's pricing system is a little...odd. Specifically the fact that they give away a large portion of the new content for free to anyone who logs in within a few months of it's release, which I suspect is the majority of players.
In any other game the Living Story would be called DLC and we'd all have to pay for it - either directly or getting it "free" as part of a subscription or season pass or other payment system. But in GW2 it's free and it's development is funded through the sale of cosmetic and convenience items instead.
I see a lot of people complaining variously that too many cosmetics go into the gem store instead of being included as in-game rewards, and a lot of others saying they'd be happy to spend more on the game but there's nothing they want to buy because it's all cosmetics.
So I'm curious: Would you prefer to pay for the Living Story and other releases (like new Raids and Fractals) and then have some of the items which currently go into the gem store put into the game as rewards, or do you prefer the system we have now?
(You may have noticed there is no option to refuse to pay for either and no 'other' option - that's because that simply is not an option. You as an individual can choose to get the Living Story for free and not spend money on anything in the gem store, but to keep making the game Anet has to get money from somewhere. But if you've thought of an alternative to the options listed which is not 'everything should be free' please do post it.)
"You can run like a river, Till you end up in the sea,
And you run till night is black, And keep on going in your dreams,
And you know all the long while, It's the journey that you seek,
It's the miles of moving forward, With the wind beneath your wings."