There has been a lot of debate over the years over what exactly the title of this franchise is referring to.
Is it a reference to "The Guild Wars" in lore or a reference to GvG (playable guild wars)? I tend to believe it's the latter because GvG was a major selling point for the game and the lore was mostly flavour and barely a part of the main storyline.
I guess what I'm asking is which came first? The pvp format or the lore?