This is mostly a question to anet but it needs to be brought up. The new alliance system is going to let ppl play with there friends as they wish in wvw groups BUT it also lets ppl control how others act with in thoughts groups under the threat of kicking them what will be from the server. Playing the wrong class wrong build wrong way or talking in the wrong "ideal" will put you at the wants of the guild leader that you tided your self to for wvw game play.
Unless anet planes on locking ppl into groups making it impossible to kick ppl from these groups in wvw i cant see this new alliance system the end all be all culling of "playing as you want" of gw2 starting ideal.
See ELE forms and you will get my views.