I feel like the direction that the developers have taken with this game mode has been to say this is an all inclusive game mode but cater to a type of play style, and or player base that is not shared by everyone.
The player base that enjoys this style of game play has then introduced this notion of power dynamics, where Guild groups and organized squads, metas comps and skilled game play is bad. Anyone who utilize game mechanics and and the combat system becomes overpowered, and is every bad name in the book and and ruining the game mode.
For the developer you need to ask yourself just why is that a thing and how does that make the game fun to play for anyone involved. You try to make everyone happy but in the end what you are doing is just catering to those players by introducing mechanics that just make the game mode more unplayable every time. Slowing the game mode down. It is like the qoute from star trek and the borg said "resistance is futile" so the player can pull every tactivator, build all the siege in the game, use siege disable and every trap and still lose.
Then they come and complain here on the forums about that, but the point is they do not deserve to have won because they did not put forth the effort to win that battle, or they did not have the numbers to have a chance. It is like a broken record around here.
Creating an alliance system changing matchup systems, merging servers all of that doesn't do anything to adress the core issues with the game. You are still going to have players that are just better at the game who are going to win the fights and farm the casuals and giving the casuals just more bodies and more tools to cheese the game doesn't change that it just creates a larger bag farm for the better players. And as long as you are agreeing to the power dynamics that these players use to argue that none of that is going to change. They will still come on the forum to complain about things like siege needs more buffed and we need more jumping puzzles like red bl in the game etc etc.