It is no secret that ArenaNet is facing massive layoffs and it is a tough time for the company as a whole. Maybe it is time to ask ourselves why. Tough times are best to study ourselves and analyze our path. Do it differently. It is an opportunity for change and growth.
What does GW2 not have that makes the game diminishing? What do popular games have that Guild Wars 2 doesn't? If you wanna know my opinion, it is PvP incentive. Most popular games of this time revolve around PvP in the format of MOBAs or Battle Royale of some sort. I'm not saying GW2 should be like that, it has it's own different niche and it can be very popular at that. PvP is never the same, doesn't matter how many times you play it, because it is a human versus another human things can always go either way. PvE is not like that and that is why (in my humble opinion) it doesn't make games popular. ArenaNet has neglected PvP for far too long and it is hard to understand why, since PvP in GW1 was clearly the main reason of its success.
In my opinion, in order to improve the game, balance must be seeken and gameplay must be directed to the most fun and skill reliant way possible. This is what provides a game its future. ArenaNet should move a much larger effort into a stronger balance and pvp team in order to provide best and more entertaining content.
Marketing is also an issue. Most of the people I know, even in the gaming community have never heard of GW2, which is a surprise, considering it is such an amazing game.
What is your take? I want to know what do you think that drove GW2 down this path? What could we change in order to ensure our beloved game goes back to the top?
Try to keep it constructive.