Fact #1: I have played this game for around 7 years now. Many know that I have mained Necromancer for 7 years, and I currently play Necro in the competitive environment (I also have played and understand all of the other classes, their roles, etc...). The only current competitive environment is the Monthly AT. That's the issue; We get one event a month, and then 50% of those people that win the top 4 places log out for 3 weeks. That is all facts.
-Fact #2: Players that have played in the ESL or AG before, and/or are in the top 50 on ranked LB get matched with players who don't even know how to dodge (that is just an example that scratches the surface to show their low skill level). These players who can't even dodge are either players that the matchmaking system has gone down to gold to pick up after a plat 2-3 or Legend player has waited in Qeue for 7-8 min OR they are players who just so happen to have been lucky enough to make it into plat 1 and MAYBE even plat 2 (and perhaps this is because they are on a class that happens to be over tuned....or it could just be luck...or the fact that my cat could be in the 250-150 LB range because there aren't a lot of players).
Theory that follows from the previous: The population of the spvp community is too small to effectively run a solo or duo ranked season.
Theory #2: Arenanet has serious issues in player Acquisition, and retention in all game modes. Their targeted customer segment is a customer segment that is very narrow, and shrinking. This isn't ever going to be fixed unless you get someone with brains that comes in and applies a serious business model overhaul--revamping your value propositions to focus on the customer segment that actually has the most potential ROI, Conversion, or whatever you want to call it.
Since this is never going to happen-here is my proposition so that those of us who still enjoy sPvP (and are good at it) can get the most out of it while we can: (please notice how I said "AND ARE GOOD AT IT"--this implies that the following proposition caters not to casuals but MAINLY to the top 10% skilled players that are tearing their hair out of their head in ranked qeue because you, Arenanet, failed to correct your business model after you blew $250,000 USD at the worst possible time).
Now that all of that is said, and now that I have explained Entrepreneurship & Marketing Segmentation 101 to you as it applies to the game...
Here's what to NOT do:
Add these features:
The proposed potential results of such a change:
**TLDR; Overall--Fostering a ranked system that encourages players to play conquest the way it was meant to be played and incentivizing that creates a better community as well as a learning environment. This opens up the potential for others to learn how to play conquest properly.
This proposed system forces players to learn conquest the way it was meant to be played if they want to be a top team and earn rewards. Create a better system for this. The current system only incentivizes matchfixing, Qeue Dodging, Cheese builds, and playing conquest in a way that it wasn't meant to be played.**
P.S. Arenanet: I have seen you advertising on Instagram...a little tip from someone who works in that Industry: If you're going to advertise, then advertise a new sPvP competitive feature such as the one I just proposed before you implement it in game. Hype it up etc. Pivot your target market back to the competitive sPvP scene (this is conditional though--you have to make your game not boring as hell to watch.... aka bunker wars 2...