okay okay i know this is REALLY far fetched but hear me out, with the addition of the new suspicious traveler it got me thinking, WHAT IF this is there way of incorporating some type of "Alliance Battle" system from Gw1 my reasons for this even being thought of....
This is in the updated icon Anet came up with so im going to guess its got something to do with those two to begin with.
in Gw1 there was a red faction and blue faction being Kurzic and Luxon this is where the alliance battle, JQ, and FA all came into play
Now when you listen to what the traveler actually says he says
"You continue to live in fear. In open defiance of a greater being.
But I ask you this: why fear that which can make you stronger? Why not embrace the ultimate spirit?
Transcend your existence and forge your legend with Jormag.
It's the only way."
to me this sets up for a choice to choose to follow Jormag, im just waiting to see if there will be one for primordis.
as far as what the lore would follow through i dont really know i dont see how they could connect it with the current story BUT a man can wish, it seems like it actually could happen if you look with how they did Cantha