Dear Developers and Management team,
Thanks for the nice game over the years. I have been playing it for quite sometime and I feel that the game is really good in lot of aspects compared to other MMOs around. However, there could be a few things, if implemented can make the game not only more interesting, but can potentially increase your overall business with substantial ROI.
Being a Guild Wars 2 fan, a player and coming from a business development and marketing background, here are my few points:
The game currently lacks marketing initiatives. There is eventually no digital marketing for the game. Another competitor who might still be the biggest MMO till date but with a far less quality game mode, still rules the charts primarily because of their marketing. Their cinematic is beyond comparison. You can try do the same. Active digital marketing of Living world stories and expansions via cinematic in YouTube, FB and Twitter handles can potentially attract new players as well as motivate returning players, eventually leading to revenue
There needs to be an investment in PvP and WvW game modes as well. The player base is less, but if we wish to improve the same, then there has to be a development in PvP and WvW modes in parallel to PvE content. Having the same rewards is not motivating. Structured PvP needs a revamp, both in terms of design as well as the rewards. The progression can be made harder but a title for each tier crossed, which stays in-game forever can be really rewarding for a lot of players. 2v2, 3v3, 5v5 and possibly 10v10 modes can work wonders. Apart from node captures, having modes for **Flag carrying **to a base, like in a competitor MMO can be really rewarding as it will not only emphasis on class-coordination but can also lead to more community interactions
Going by the name of the game, Guild vs Guild events can be designed both in PvP and Open World events. Organized tournaments in 2v2, 3v3, 5v5 and 10v10 under Guild vs Guild, 20-30 vs 20-30 mode in WvW were particular Guilds from different servers compete for rewards can infuse a lot of interest even in casual players resulting in increase in player base, time investment and game purchases resulting in improved ROI
Apart from the Black Lion Trading company, the game should also be providing armor and weapon skins. Cash flow is necessary to keep the bottom line healthy but if armor and weapon skins or items with improved attributes can be obtained in-game, then it can be far more rewarding for the players. Also, Legendary armor and weapons can have higher stats apart from being a unique skin!
Race passives and bonuses can work wonders. At present the races are just for appearances and skins but if races can have some passives and bonuses, it will certainly make players create more characters and try out different game styles, eventually leading to improved revenue and ROI. Of course adding couple of more races can work wonders for the game. The character animation of Guild Wars is miles better than the so called biggest MMO in the market, hence having an Orc/Ogre race for example or an Elv type of a race will certainly attract lot more players and purchases
Hopefully my points will be taken in a good light. I really wish to see the game growing and would be very happy to contribute towards the same in any way possible.
Wishing the entire team a healthy and prosperous new year 2020.
Dr. Sunny Duttagupta
New Delhi, India