I would like to quote a real business case to illustrate the importance of satisfaction to the user.
In 2015, WeChat Red Packets cooperated with Spring Festival Evening, and users increased from 4.5 million users to hundreds of millions of users in one day. In 2016, Ali took 269 million yuan to win the qualification for cooperation in the Spring Festival Gala of the Year of the Monkey. What? Is to push the Alipay red envelope.
How is it done? It also proposed a concept called "collecting five blessings, divided into two hundred thousand cash." You must also have the impression that a bunch of people have gathered the four blessings, and the last one is dedication.
Let's take stock of the numbers, Alipay issued a total of 820,000 dedication. And how many of the users are gathered together? 790,000.
There is no concept in listening to this. We throw two more data out, how many users are participating in this event? At least it is unlikely to be less than 20 million, and what is the total number of users of Alipay? 400 million users.
We talked about it in the first lesson. What is cool is to be satisfied. The feeling of being satisfied is cool, and it is uncomfortable not to be satisfied. I am full of anticipation, I have worked hard for a long time to collect blessings, and I have gathered four of them. The last one is not collected, and it is definitely not good.
How high is the unsatisfactory rate of the Alipay red envelope in 2016? Alipay spent 269 million to advertise, if 20 million users participate in Alipay to grab the red envelope, the unhappy people are greater than 96%. If it is said that its 400 million users have participated in the red packets, the unhappy rate is 99.8%.
When you spent dozens of hours in Guild Wars 2 and got hundreds of treasure chests, when you clicked on the mouse a few hundred times, you got a lot of rubbish, and the new skin was placed in the gem store. This is why GW2 is unhappy.