I have a feeling my feedback got overlooked because it had a wow video in it, but i'm passionate about this so i'll try another way. GW2 just had one of the biggest most impressive updates it had since it's launch, outside of expansions. New raid, new fractal, new legendary, new map, new story and a bunch of quality of life overhaul. Really a magnificent update. Imo the best non-expansion patch GW2 has ever had.
this was the trailer for it.I honestly wasn't excited for this. The update itself however blew my mind, but the marketing for it wasn't good. That's where you have a big disconnect. I'm a GW2 fan, the marketing didn't excite me. If you aren't a GW2 fan, but just randomly find that trailer, it means nothing to you. There is not a single good piece of marketing out there from Arenanet wich did the big update you guys had justice.I know there's a big thing Arenanet likes to do wich is supprise people with the content they put out, but if it comes at the cost of people not checking out that content, that's not good. There were a ton of people i talked to ingame after the update that were totally shocked that a new fractal and raid were in the game. The only sources that anounced it were advertisers and articles. I learned it from BogOtter, a partner, who appearantly recieved a mail about it. But there was no official promotion for this at all. You guys have to start actually promoting what you put in the game, new fractal, new raid, new legendary, new map and story, that should be mentioned in the trailer for the freaking update, not left to people to find it out when they log in. Arenanet asks people to be their marketing tool, to help them get friends into the game, but i can't make friends excited for a new update or show them how active GW2's development cycle is if you don't give me a blogpost or trailer or anything that they can check out to see what is in the actual update... This is far more important then random trailers with comments from John and Jane Doe who say they like the expansion. That doesn't do anything, feature trailers do.Even path of fire to this day still doesn't have a decent feature trailer. The only video mentioning all the features is the expansion anouncement, wich is half an hour long. I hope you see the problem with this. We need clear marketing that can give people an idea of what's going on in 2-3 minutes. Plz, be clear and mention why your game is worth playing, because it is worth playing, i believe that truelly, but you aren't selling it to us at all.