PvP is suppose to be the competitive game mode. In most games, PvP rewards players who get better at the game, and win more regularly, this is how GW2 should be, its incentivises getting better. Unranked is an area for where players in GW2 can play the game mode freely for non-competitiveness enjoyment, with friends, testing builds and some level of reward. Ranked is the game mode that should be protected as the competitive game mode. Individual players want to feel rewarded for getting better, not just from seeing a number of skill level or a leaderboard position, but actually see some rewards. AT's are a step in the direction for the organised group competitive game mode. Players coming together to feel rewarded for getting better not only individually, but as a team. This is highly rewarded for what PvP is, and should be, a competitive, skill based game mode. If you want to play the game and get highly rewarded for less input in a non-competitive pvp enviroment, there is always WvW that does just that. We should be incentivising good gameplay, not making it so nobody has to try, in order to get rewarded in THE competitive game mode. Farming in PvP should not even exist. The only time farming should be used as a term in PvP, is if a player, or players, really have got good enough to do so, in which case, fair play as that is their reward for getting good in the games competitive mode.