Lol, this is total bullcrap. I know a lot of people who don't buy these kinds of things out of principle for the same reason, further this isn't the same kind of "gimmick" as a "Shamrock Shake" at all. This is a dynamic component that, when poorly timed (as it has been for all of these years), creates RESENTMENT towards the game instead of excitement or patronage. Almost an entire treatise could be written to refute this logic. So no, no water held here - let's get SAB back for good and making money for ArenaNet! Denial is a powerful force I guess shrugIts not denial, you are the one comparing apples to oranges with your "twice in one day" analogy... The Super Adventure box is nothing like the "Shamrock Shake" or Mcrib it it is a game in and of it's self. Some people don't have the chance to play in April. The Shamrock Shake is dessert that people some times want, people want the opportunity to play SAB all the time. We want to be able to spend time on it because it is so fun. The devs clearly spent a lot of time on it and it should not be for a limited time only. You can make a "Shamrock Shake" by yourself if you really want, You can look up the ingredients and make it the same way McDonalds makes it... You can't just program your own SAB in a snap. To make SAB alone, it would take at least 2 to 3 developers 6 to 12 months on the GW2 engine, just for the first version. I missed the SAB this year because I was busy with school and finals... I waited the whole year to play it and finally remembered it when it had just ended. SAB is a huge event it could be a whole game by itself. I think the Super Adventure Box should be year round and if the devs actually take this into consideration they could expand the game and maybe make it more difficult to get rewards and expand the levels and make more bosses. At least bring it around multiple times in a year...