That's just the thing, statistically most people are not willing to accept loot boxes, have never bought one, and will never buy one. Lootboxes are only profitable by leeching off a handful of irresponsible lifeless whales among the playerbase that spend hundreds or thousands of dollars on anything and everything, and in doing so making it profitable to leave most of the playerbase hung out to dry. It's a business practice for those who don't give half a crap about their players, creating a community, or even making a good game, and a lot of us thought ANet was different, above that, and in running their business like a whaling ship, they're proving we were wrong. Hmm I would like to see where you got those statistics, because I can for an absolute fact tell you, YOU ARE WRONG. And yet, you provide no evidence, so apparently, you can't factually say anything. http://www.adweek.com/digital/infographic-whales-account-for-70-of-in-app-purchase-revenue/ A poll of 450 million users from one of the largest mobile game platforms in the world shows that on average 70% of a games income, comes from 10% of its playerbase. It's a well known fact, as this is far from the first poll on the subject, and it took literally two seconds on google to find it, two seconds which you could have taken yourself.Key word there "A Poll" IE meaningless, people like, especially when approached on spending habits on frivoulous things. Then we look at reality.https://www.google.com/amp/s/venturebeat.com/2014/02/21/report-finds-free-to-play-microtransactions-make-up-79-of-u-s-app-store-revenues/amp/ Then we can look deeper into Reality, got to games with gamble costumes, and see how many people are wearing them. Look at the mount skins right now, as I walk through Lions arch, I don't see a player with a base skin, nor a Halloween skin. Sorry, your "Facts" are wrong. Even if it is only 10% it doesn't matter, it's how they will make the most amount of money. Don't like it go without, end of story.