Are you honestly comparing the cash shop of a triple-A MMORPG to that of an indy steam brawler? The dev and art costs are orders of magnitude in difference. If you want to make a valid point you need to compare apples to apples. That would be WoW, TERA, FFXIV, SWTOR, Aion, BDO, etc. Go check out those cash shop prices and let us know what you find.