In all honesty, not if they are like that. This is not meant as disrespect to your work, but that trailer does not show GW2. It does not show what it is about, why people should play it or reflect pretty much anything about the game at all beyond over the top flashing coloured weapons. It's just a generic fantasy video with no meaning or context. If I saw that video as a non-player it wouldn't make me think I should investigate further. By all means make more videos, but make them relevant to the game Ever seen a League of Legends ad or cinematic? This is pretty much industry standard. Just show off something cool related to the game, not the game itself necessarily. Basically any mobile ad too lul I've seen them and ignored them. My twitter feed often gets such things to show me. If I see something that shows me bland, generic cgi footage, I don't investigate further. To me it shows that a company isn't confident enough in its product to show off their actual game or they lack the imagination to make something really creative that does reflect their game. I know Anet can produce better for this target audience because they made this;
Now I normally wouldn't go for a full CGI trailer, but if they insist on that route , this at least communicates a snapshot of story and clearly is trying to bring out some of the flavour of the game. It would at least warrant me looking into it further. At the end of the day, if Anet want to put out basic, generic cgi trailers that are "industry standard", that's up them. I just think they're better than thatI love the standard you hold us to. We will release a plethora of assets to engage many different audiences. CG won't work on you and I am glad you are already a strong part of our community. Hopefully we engage some new players into our community.