We dont need alliances and they will never work. This game's player base is too casual for something like forced guilds to work. This whole scheme looks like the hardcore/gvg playerbase paying off the devs so they can badwagon for free. Server pride/identity actually does exist (at least on NA) for most communities. While people aren't as nationalist about it as they were 8 years ago, most people actually do settle down and are more or less satisfied with the communities and relationships they built over the past 8 years. It's the only the hardcore players that have an identity crisis, constantly moving servers to find fulfilment (and never succeeding).