You mean wvw players need casual players but they are not aware of it? That's why they camp them, they don't accept them into their squad, they kill them before they complete their goal and lots of very unfriendly behaviour. Be a friendly community, organise runs for casual players on lfg (I've never seen any) and ppl will have a great time playing and will join and enjoy the game. You'll get more participation, more resources and no more need for pvp and pve players to avoid wvw at all cost.