Ok I'll try again. When I've won a pvp game or killed Tequatl or done T4 fractals, I feel like I have achieved something. That makes me feel good and motivates me to do it again the next day. In WvW I hardly ever feel like achieved anything so i'm not motivated to do it. So what is that?
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Agency: I know what to do and where to go in the other game modes. In WvW i just join the commander zerg and even while following voice chat commands I don't feel like my contribution really matters.
Accomplishment: We conquered a keep. So what? Luck, timing and raw numbers will determine how long we hold it more then skill or commitment. While when Tequatl is dead, I know I won't be facing it again this day. Or when the match is over, it is over, I have actually won.
Winning the match up: I never knew why I should care. Bragging rights? Tougher opponents? What does that get me? Should I feel proud when anybody who was up in the middle of the night to claim unopposed will have contributed more points then fighting during prime time ever could? They'll have gained more rewards to.
Contribution: It's probably a bit silly but I hate it that I can only get bronze medals at keeps and towers because I'm in minstrel gear.
But, you want suggestions. I think I would enjoy it a lot if every hour there was a reward for the players of the winning team who have contributed a minimum amount of activity. How exactly doesn't matter. Total points gained by team, most enemy kills, most possesions at the hour mark, ... If I dedicate an hour to WvW, I want that hour to have some meaning, some commemoration. And if that reward can be earned hourly, or daily, ...doesn't really matter. And with that reward, maybe also an overview with how many 'contribution' I as an an individual player did. I play to feel good and to feel good I need to matter.