Some very good ideas have been mentioned for theme weeks: dungeons and Season 1 for instance. But is the idea just more loot or different loot? if that is the case, simply triple the drop rate and you are done. Or for something more intricate, make all Dry Top chests appear during sandstorms and the loot they drop is dependent on the tier achieved in the prior 40 minutes. I suspect there is more than simply better loot or ideas which can quickly be coded into the system. As Yoda would say "Loot not make game great." What is desired is interaction with other players. A way to make solo players and the socially awkward view GW2 as an MMO instead of a single player game with a built-in chat system. Fortunately, that system has already been created - guilds. How about this: If a player joins a guild and stays a member for 72 hours, they get a goodie cookie. So a player is a member of five (5) guilds. They get five (5) tokens. The player can give 1 to each of their 5 guilds or give 1 guild all 5 tokens. A guild then takes these tokens and can create a decoration based on number donated. Larger guilds can make a larger statue say like bronze, silver or gold raid trophies. To prevent abuse, F2P accounts need to be a certain level - either age-wise or level-wise. The idea is to create interaction and join a "real guild". Not a personal bank or a friends-only guild but a real guild with guild events. As a side note, the guild limit needs to be expanded. With the plethora of specialty guilds around (raids, WvW, fractals, etc) it is easy for a player to want to be a member of more than five (5) guilds.