I used to put 10$ in gems maybe once or twice a month for outfits, gliders, etc. Now, with those insane prices, i fell like i should stop buying gems. I fell like it will just keep on getting worse, and I don't wanna pay that much for a game. If nothing changes, you will loose a lot of customers. I will keep on playing since i like the game, but don't count on me for anything else than buying expansions.