Kana.6793

A lot of people have linked you WoW trailers and I agree, they are a great format to copy. Blizzard do great trailers. I have another example of the sort of thing you should try to emulate. Path of Exile release content patches with each new league and you could think of these releases as their version of a living story release. Each league patch has its own trailer showcasing the league mechanics and new content. Here is the latest: I think you should do something like this for every living story patch. Note that the Path of Exile trailer shows plenty of in game footage of combat and the new maps and they make a point of "new gems" "new bosses" "new maps". You should do something like this. For PoF showcase: 5 new zones9 new class specialisations - new talents, new skillsnew story missionsmountsnew mastery system - unlock combat and travel abilities for your mountsnew guild hallnew mini-gamesnew weaponsnew armor setsbounty quest systemHave in-game footage of each and put some story cinematic stuff around it. For the Living world stuff do something similar. living world season 4 - log in between (date range) to unlock content for freenew zonenew raidnew fractal dungeonnew story missionsnew questsnew open world eventsPlease forget about spoiling things, if you do it the way PoE and WoW do you will not spoil anything, you will generate interest. You need to point out that the patches are free, lots of people even in game don't know how living world unlocks work. Use generic MMO terms for things in the trailers, like I did above. Non-GW2 players don't know profession means class and they don't know what a fractal, heart or adventure is either. Point out that the mounts aren't just normal mounts, they have abilities. Show off the mastery system the way Blizzard were showing off artifact weapon progression. You have to point out every feature. I hope you see this!