An addition to that, since I've brought up accessibility, would be to use visuals to aid in comprehension. Say, the icon of the trait as seen in the UI, like what you'd find on the wiki. And/or a snip of the whole trait line (ie. Firebrand) with the one being discussed highlighted since an image wouldn't provide tooltips. Player sees that in the notes, they log in to see first hand, they know exactly where to look. No hunting around the tooltips to find the right one. No bull-kitten, just the information you need.
I get that text is easiest in a forum medium, but player comprehension of these things benefits everyone. Using a mix of text and visuals would have greater reach, as those who intake information more effectively through visuals would have an easier time of it.
Slightly aside from this: I play other games and visuals help me remember things better. One of those games produces patch notes that can take an hour or longer to read on the regular and that's with efficient notes structure.