If disregarding the "across multiple servers" part, then: It really is up to each individual person how to deal and think about it. Some want to join 1 guild and stay in it, others likes to have different guilds for different things etc. A lot of people enjoys having a personal bank guild, or a personal friend guild, besides being part of a larger community guild etc. With the "across multiple servers" part: This changes things a little, thing is that you can still stick to what you prefer/enjoy for yourself. I have several guild mates that are part of multiple guilds over multiple servers, because they enjoy fighting and dueling each others. In that regard they really use the extra guilds more like "extended friend lists", without having to add multiple 20+ man guilds worth of players to friend list. In that regard it works pretty well. I always thought the largest problem was that you could join a guild in pve (etc) and end up not being on the same world in WvW. But that is something they're actually planning to fix with this change. My thing is the paradox of choice too many options can make a person spoiled as to not having to sacrifice or work towards anything. I understand the guild bank guild, that's not the issue. People seem to want their cake and eat it too keeping their 5 guilds for 5 different things to hang out with maybe 10 people, rather focusing in developing a single identity in a multifaceted or single purpose guild. That's real work and community imo.