It would be very nice if we could have an OFFICIAL discord server for the community. Maintaining a discord would take effort, but it would be of great benefit towards growing the community. I personally check if an online game has a discord before I try it, since I can ask questions of how the game is, or find official developers talks so I can see how much the developers care for their game, and seeing that a game has an official discord speaks to me of how much extra the developers want to cultivate a community around their game.
Today the unofficial discord imploded after an extremely unprofessional brigading, name slinging in chat towards people asking for a more specific explanation since regular users had not noticed any issues, and aggressive DM's from overzealous brigaders accusing people of being D*** riders for asking.
The new discord has banned users' messages pinned to have a name&shame bulletin board of "hey look at these people we banned haha" which feels slightly off kilter to me since I would expect the pins to have relevant or useful information instead. Having the first result when searching for a GW2 community be a place where moderators flex their ban hammers by creating a collage of banned users feels like something that would give me pause if I were trying to join the community.