My suggestion will most likely require ArenaNet putting together a guild team once again as it also contains a suggestion for new features, but still offers a few gem store suggestions - so here goes... First, add a few more features to the Guild Window... Add settings for recruitment management - these settings would allow guild leaders/officers the ability to set... Recruiting Type: can be set to OPEN (anybody can freely join), RESTRICTED (officer approval required), or CLOSED (invite-only).Guild Focus: contains a list of checkboxes that the guild typically participates in (PvE - Open World, PvE - Dungeons/Fractals, PvE - Raids, PvP, WvW, etc).Guild Description: automatically includes which server the guild is in, but also allows players to write a description of the guild - useful for adding links to online Guild Applications.Add a "Search for Guild" tab - this tab would allow players to search/browse through a list of OPEN/RESTRICTED guilds (CLOSED guilds would not appear on the list)... Player's should be able to filter the list depending on what criteria they are looking for in a guild (for example, Focus = WvW, Server = Blackgate - will only show WvW guilds on the Blackgate server).Clicking on a guild in this tab will show the user more details of the guild (including the description) and the ability to JOIN (if it's an OPEN Guild) or SEND REQUEST (if it's a RESTRICTED Guild).Then, add some Gem Store items to enhance the Guild the player is representing... 2,000 gems = Feature Guild (for 1 day/week), places the represented guild at the top of the 'Search for Guild' list with a customized font style/color to really make it stand out!400 gems = Advertise Guild (for 1 day/week), places the represented guild near the top of the Search for Guild list, under the featured guilds but above all the non-advertised guilds???? gems = Exclusive Guild Hall, allows players to purchase a Deed/Claim (similar to the 100 gold ones) for their guild to attempt to claim an exclusive Guild Hall (for example, 'Mistlock Haven' - which would have the same gravity effects as Mistlock Sanctuary)Anyway, I think ArenaNet could make quite a bit of money with guilds purchasing advertisements on a daily/weekly basis!