Tl;Dr - I won't suggest boycott to others. I won't buy THIS skin at 2000 gems. But will buy a pterodactyl Griffon. Since I am earning decent at work, I can afford to spend $25 on this skin. But I choose not to, because I don't want this skin (not worth the money, didn't like it, never needed one etc). That's individual "boycott". I won't ask others to follow, because someone might like the peacock and be able to afford it too. OP is asking for everyone to boycott because (s)he can't afford it? I don't agree with that logic. These transactions are what allows Anet to price the original PoF low (setting a low entry barrier to the game). So do not think low price of PoF automatically leads to low price of Gem Store. It's the other way around. Optimum pricing of consumption basis items (read: Gem store) allows Anet, to price PoF low and keep the LS4 free. And if this pricing strategy is indeed profitable for Anet, I am ok to have others buy the kitten peacock or that lava goat, so that I don't have to, still playing this beautiful beautiful game. On the other hand, if you really wanted these skins but can not afford it, then Anet didn't make the skin for you. Harsh, but simple. Anet is a company with real bills to pay. They will price EVERYTHING at the optimum price they BELIEVE will make them the most money. I am not from/linked to Anet, but I can assure you they wouldn't have come up with a magic number of 2000 gems in their sleep. And again, it will NOT be as simple as - WoW is selling at this price, so let's too. IF Anet is wrong in their calculations, and if they don't make enough profit off these, they will adjust their model and you will see future mounts with different pricing strategy. They are taking samples. That's why the first mount was for Firey Jackal, and Second was for bird like Raptor. Next might be a Pterodactyl Griffon (which I might buy for 2500 gems)