@TheGrimm.5624 Finally something worth responding to. It's my brother's account that came with five level 80 characters and a whole dead guild. It also came with a bunch of gold and enough materials in the bank to pay for at least one transfer of choice, possibly even more than one. Even if I wanted to transfer, it wouldn't cost me anything. I am literally not affected at all by this. I won't be playing long anyhow unless some magic click happens when I learn my second character which I happen to have started earlier today.So my pressure to transfer is next to zero. My motivation lies elsewhere. If you 'pay straight into a 2.0+ K/D ratio' then that is short for 'transfer to a different server with the intention of having easier fights'. Just more condensed. Even mentioning loot boxes after all that has been discussed about it in social media should have been enough although out of context (the context being pay-to-win) I can see why some would read it as drops. I should have taken the audience into account apparently. On topic : something doesn't have to be a new phenomenon to be a negative business practice. Just because the EA / BLIZZARD-STYLE LOOTBOXES (!!!!) or selling straight upgrades to gain an advantage have come under public and even political scrutiny doesn't mean that other incentives are all good. Personally I find paying for a skin to be perfectly acceptable. Lootbox gambling is not, paying for direct upgrades is not and paying for easier match-ups is certainly not okay. It is more subtle than bragging rights. It appeals to elitism and feeling a better player than you actually are. That is not okay, even if they are legally safe. Lots of people have indicated on these very forums that they feel forced into paying money to transfer so they can play with their friends. Just one tiny indication that I at least have a nugget of truth here. Finally, why do I even bother? Because I find many online communities show cannibalistic behavior, be it the toxicity in Overwatch which is gladly less prevalent in GW2 or buying into whatever incentive companies give players to spend money to solve problems that are artificially held in place. For example filling people's bags with junk as an incentive to buy more slots. Sound familiar?