For me, quotes never really did much where it comes to game trailers. Either they do nothing for me or they actually look distracting or even negative if they are from some random source and quote is nothing special.I don't even know what the video was about because I was focusing on quotes, which, despite being positive, didn't provide me with any hype or interest.I'd say GW2 is a beautiful game, so there is nothing to hide. You can freely show beautiful landscape, awesome mounts, cool combat animations, good voice acting and much more. I think that would be better to convince potential players, that this is what they are missing by not playing. That's the way they will get hyped. Seeing heroes in action and think "Woah, I can do that? Take my money!".