I really appreciate this attempt to dialogue with the community on this.A couple of ideas from me as well. First: you need to communicate clearly the kind and amount of content you offer. I watched the Path of Fire launch event and, despite the fact that I liked a lot what I saw, I was in utter disbelief that the long video NEVER pointed out clearly all the post-launch content that was going to be released for PoF owners, especially fractals and raids. It was all about "PoF has 5 new maps and mounts". For a game that has a bad reputation (after its original launch) about having "no endgame content", not mentioning that you now regularly release raids and fractals dungeons is plainly absurd. I mean, really? Second: more in general, never lose a chance to make clear lists of all the content you add. New maps, new fractal dungeons, new raids, mounts, specializations, maps, etc. Seriously, people need to get specifically that you release all kinds of content, regularly and for free. Each time you plan to release something, it should be clearly spelled out. When WoW or Final Fantasy XIV release a new content patch they have long videos detailing and showing what they are releasing, and people say things like "well, they really support their game with a steady stream of content". Why GW2 does not? You do the same WITHOUT asking for a sub fee and you don't push this? Third: There are some things that GW2 does so amazingly that you can take the luxury of just showing it and it will market itself. Take the way GW2 does flying mounts. In other MMOs nothing compares even remotely to the coolness of flying a griffon. Show how cool it is. A good example is this phenomenal video:
How on earth this absolute marvel has only about 28.000 views on YouTube is beyond me. Other MMOs would dream to have something so cool to show, it speaks for itself. But any crappy video released by some WoW youtuber gets more views. Seriously, push something cool like this and at the end simply have a one-liner selling PoF mounts. Of all the videos you did for PoF launch, nothing was remotely as cool as this video is.