In original Guild Wars Build Templates are free to use with no limits to save or swap. For Guild Wars 2 it was a promised feature before SAGA episodes by Mike Zadorojny on April 02, 2019:https://www.guildwars2.com/en/news/whats-next-for-guild-wars-2/ With no signs that the feature would have a costand so far features of rune and sigil salvaging, max cooking level from 400 to 500 are available for no charge. A lot of my friends see that paying would be reasonable for Equipment Templates and not for Build Templates and Build Storage.Players were promised that pay-to-win features will never appear in gemstore and only cosmetic and convenience items. Main question: why Build Templates and Build Storage are getting priced as it potentially causes pay-to-win situation. I would like to elaborate why it's possibly pay-to-win.People with enough templates will have builds prepared in World vs World suited for:Roaming, zerging, range combat, underwater combat, destroying siege, defending siege, defending gates from inside, killing lords. Such gameplay to change builds will make WvW alive again and more interestingbut the need to buy more build templates will be seen as pay-to-win.