Items in the gem shop are only as valuable as the buyer perceives them. If 90% of the gem shop were priced too high, then players wouldn't pay it. It's perfectly possible for the vast majority of a playerbase to perceive an item as overpriced, only to be irrelevant because a select few have enough spending power to make it a commercial success.That is a valid point, but one we can never prove one way or the other. Unfortunately.