So the current contenders of GW2 - NW and AoC - are unreleased games that are now looking to be launched (NW) or have its alphas starting (AoC) around the same time we're expecting the EoD expansion to GW2. The difference is how these games post development updates and showcase some of the cool stuff that's coming, whereas Anet continue in their same style of not sharing anything - and with an upcoming expansion in a competitive MMO market, isn't it about time they market it a little and at least give us a little update on something coming to help build a little hype and interest in their upcoming product.
My guild(s) are all looking ahead to NW and AoC and preparing for these games because those games are publishing articles that give some insight into what's coming. Of course, GW2 is different being already established and players already being max level / power, etc. I'm not talking about Anet giving away what the elite specs will be, nor any new features they're going to surprise us with, but glimpses and artwork of Cantha, some stories as background to what's taking us there.
Possibly the conclusion to Champions will make some of this unfold naturally, but simply knowing 'xpac is coming' may be enough for me (a die-hard fan of the Guild Wars universe), but for many other players it isn't.
Northerner @ Dragon Season
Seafarer's Rest since launch!